You are a PRO

I spoke to the Design Group at Georgia Southern University recently about living and working as a freelancer. Unless you missed the rest of the site, I’m an illustrator but I tried to make the discussion more of a general treatise on the creative field. Here are some of the highlights:

Your Portfolio

  • Choose only your best work
  • Present it in a highly professional manner
  • You must have a good, working website to support it

Marketing

  • Think of marketing as an ongoing process, part of an overarching campaign
  • Although it may take many forms it must be consistent (I spelled this wrong at the lecture, how embarrassing)
  • Establish yourself as the expert in your field

And you have to remember to pay your taxes. Trust me.